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RetroHash
''RetroHash'' is the second studio album by American hip hop recording artist Asher Roth. The album was released on April 22, 2014, by Pale Fire and Federal Prism Records. The album was solely produced by American production duo Blended Babies and features guest appearances from ZZ Ward, Currensy, Coyle Girelli, Vic Mensa, Major Myjah and Chuck Inglish.
== Background ==
Asher Roth released his debut studio album in 2009, while signed under Schoolboy, SRC and Universal Motown Records. The album included his hit single "I Love College", which propelled Roth into the mainstream. Roth then went on to release several other projects, including an extended play (EP) titled ''The Rawth EP'' (2010), which was a collaboration with American record producer Nottz Raw. On November 18, 2011, Senior Vice President of Island Def Jam, Shawn “Pecas” Costner, confirmed via Twitter that Roth was the newest member of the Def Jam roster. As a result, rumors quickly spread that Roth was no longer on SRC Records, the label which put out his debut. However, the label’s CEO, Steve Rifkind, took to Twitter as well, to clarify that they would be “partnering with Def Jam” on Roth’s new release.〔
In September 2010, Asher Roth had announced his second studio album would be titled ''The Spaghetti Tree''. He had described the sound of the album as "organic".〔 He insisted that the material is grounded in nature and innovation: "The second time around, the sound is esoteric," ''XXL'' quotes Roth as saying. "It's spacey. It's dope, though. But it also has this really earthy, organic sound. So, if that even makes any sense, it's kind of the air and the earth."〔 In May 2011, it was reported the album would no longer be titled ''The Spaghetti Tree''. In a September 2011 interview with Rikki Martinez, of Power 106, Asher Roth revealed the new title of his second album to be ''Is This Too Orange?'' Roth then explained his inspiration for the album's new title: "I was waking up and it just came to me. It turns out that orange is the color of the creative chakra."〔 On August 1, 2012, Roth revealed he scrapped the ''Is This Too Orange?'' title for his second album, out of respect for his Def Jam label-mate Frank Ocean's debut ''Channel Orange'' (2012).
On December 17, 2013 Asher Roth hosted a house party at Sonos in Los Angeles, to preview new songs and reveal the album's newest title. The following day, Roth released a video revealing the title to be ''RetroHash'', an anagram of his name. The sunset-lit video-announcement also previews a new song titled "Pot of Gold," which was made available for free downloaded via Roth's official website.〔 In July 2012, in an interview with BroBible, Roth had admitted that he’s “growing up” but assured fans that they are his boss and he’s working to please: “I’m not trying to pull a fast one on anyone,” he said. “I’m just doing stuff that I know is why people fell in love with me in the first place.”〔 In July 2013, it was revealed Roth had signed with Federal Prism, the new record label from TV on the Radio‘s Dave Sitek and his partner Jeff Bowers. In December 2013, in an interview with ''XXL'', when asked what was the inspiration behind this album?, Roth answered: "It’s a record about freedom. About trusting yourself and being yourself, and I think that’s pretty awesome. I want to continue to challenge myself as a songwriter, as well as a person, to just get better. I don’t want to settle and be content, I just want to make music with my friends, and I think this record really embodies that, and it’s one of many new offerings for the new year. There’s a lot of other stuff that I have, and ''RetroHash'' is just the kick off of this newfound freedom."
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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